Pontus Arvåsen joins BSG as new Head of Design

BSG is excited to announce that Pontus Arvåsen has joined the company as its new Head of Design. With an extensive background in industrial design and a genuine passion for outdoor adventures, Pontus brings a unique combination of creativity and technical expertise to the BSG team.

In his new role, Pontus will lead the continued development of BSG’s Lagun product portfolio, driving innovation and improving user experience through thoughtful, adventure-ready design. His creative expertise and love for the outdoors are a natural fit for the team and BSG’s mission to inspire exploration through smart, functional design.

“We’re thrilled to welcome Pontus to the BSG family,” said Mattias Svensson, CEO of Boatsystem Group. “His expertise, innovative mindset, and passion for outdoor experiences are exactly what we need as we continue to grow and evolve”.

Pontus’s arrival signals an exciting new chapter for BSG as it continues to expand its offerings for modern adventurers seeking high-quality products.