BSG launches Navisafe website

BSG is excited to kick off 2025 with the launch of the new Navisafe website – a major milestone in our journey to build brand-specific digital platforms. This marks another important step in creating a stronger, more focused online presence for each of our brands.

The Navisafe launch is part of BSG’s ongoing digital transformation. Throughout the winter of 2024/2025, we’re rolling out dedicated websites for each brand – each designed to showcase their unique identity, products, and values, while connecting more directly with customers around the world.

“Our portable navigation lights provide reliable safety for kayaks, SUPs, dinghies, and boats.” says Mattias Svensson, CEO of Boatsystem Group. “This new platform strengthens the brand’s identity and helps us better serve outdoor enthusiasts navigating on water. It’s a big step forward in our growth journey”.

Ready to explore? Visit www.navisafe.com.