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House of Brands

About us

BSG is a house of brands that offers premium service and products with innovative features and an appealing design that simplifies adventures for people worldwide. Whether you’re sailing the seven seas or exploring the open road in your RV, we’re here to improve your journey every step of the way.

about us

Passion for the adventure

We understand the joy of spending your free time pursuing your passions, which is why we’re committed to providing solutions that elevate and streamline your experiences. Quality, innovation, and customer satisfaction aren’t just buzzwords to us – they’re the core of everything we do, ensuring that your adventures are not only made easier but also memorable.

about us

Every adventure counts

When we refer to adventures, we include both the grand and the small. Everything from a day trip to the beach or the nearby island only 30 minutes from home, to embarking on a world tour. Whether it’s camping in the backyard or spending weeks in a camper van in Patagonia, every adventure is embraced.

Our Expertise

Trusted companion

With 40 years of industry experience, we know what challenges and opportunities one can face on an adventure. That’s why we offer personalized service, providing quick and seamless support for any questions or issues you may encounter along the way.

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House of Brands

Innovating beyond expectations

We are deeply rooted in the boating and outdoor lifestyle. BSG was formed to create a brand house by merging NOA Aluminium and Båtsystem along with their associated brands. Therefore, BSG is the result of many innovators’ good ideas, and that’s how we want to continue evolving. We are constantly on the lookout for new and innovative solutions.

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our saying

The life we love made easier

For us at BSG everything is about understanding the customers’ needs and creating products that exceed their expectations. Our saying, “The life we love made easier” captures the ambition of how we develop products so that those who buy them can focus on what matters most – living their best life, filled with adventure, excitement, and unforgettable moments.